Paying for Your Own Coaching vs. Using the AVGS Voucher: What You Need to Know

If you’ve been exploring the idea of coaching in Germany, you’ve probably come across the AVGS voucher. On paper, it sounds perfect: the government covers the cost of your coaching, and depending on the hours you’re granted, this can be worth thousands of euros.

And let me tell you — I’ve been on both sides of this system: as a coach who works with AVGS-funded clients, and as a client myself, back when I was starting my own business.

When I was granted my AVGS voucher years ago, I received 80 hours of coaching. That’s right — about €9,000 worth of professional coaching, fully covered. At that time, I didn’t have the funds to invest in coaching myself, so this voucher was a blessing. Without it, I wouldn’t have been able to afford that level of support.

So before I dive into the disadvantages (and there are a few), let me be clear: this article is not here to discourage you. It’s here to open the door to the behind-the-scenes reality so you can make an informed decision about whether AVGS coaching is right for you.



The Advantage of AVGS Coaching

Let’s start with the obvious:

  • It’s financed by the government. For many people, especially when unemployed or transitioning, investing €2,000–€10,000 into coaching just isn’t possible. The AVGS voucher removes that barrier.

  • It provides access to a substantial amount of coaching. Depending on the voucher, you may be granted dozens of hours that would otherwise be out of reach.

For this reason alone, it can be life-changing. It was for me.

The Disadvantages Nobody Tells You

Now here’s the candid truth: AVGS coaching comes with rigid rules, intense timelines, and limited flexibility.

1. Stiff Timelines

  • Once you agree on a start date with your coach, that date is set in stone.

  • Most providers use a booking system where your hours are tracked, and your signature is required after each session — sometimes even the same day.

  • You’re obligated to complete the program within the timeframe stated on your voucher.

  • Usually, this means 8 weeks (sometimes up to 10) to complete the entire program.

Now imagine squeezing 80 hours of coaching into 2 months. That’s a lot. In my case, it was summer, which meant sacrificing vacations and rearranging life to fit the program.

2. Frequency of Sessions

  • You must meet with your coach at least twice per week.

  • You can’t skip sessions. Vacations aren’t allowed during the coaching period.

  • If you’re sick, you need formal permission or sick leave from the Jobcenter or Arbeitsamt. Your coach can’t grant that — they are bound by the voucher rules, just like you.

This level of intensity may sound productive, but it can also feel rushed.

3. Lack of Flexibility

  • The rules of the voucher are not between you and your coach — they’re between you and the Jobcenter/Arbeitsamt.

  • Your coach has no authority to adjust the rules. They must deliver the coaching exactly as outlined in the voucher.

  • If your life circumstances shift, there’s very little room to adapt.

My Experience (and My Clients’)

When I went through AVGS coaching myself, I was grateful for the opportunity. It truly helped me kickstart my journey. But I also remember how exhausting it was: two to three sessions per week, constantly rushing from one breakthrough to the next without much time to breathe or reflect.

Now, as a coach, I see my clients go through the same. Many are surprised by how rigid the system is, and some feel disappointed because they expected more space for soul-searching or exploration.

What Happens in Private Coaching

With privately financed coaching, it’s a completely different story:

  • We set the pace together. For most of my private clients, one session per week is the sweet spot.

  • This gives them time to digest new insights, let ideas land, and allow real transformation to happen in the space between sessions.

  • There’s flexibility — if you need to skip a week, take a vacation, or adjust the schedule, that’s possible.

In my view, this flexibility makes private coaching more sustainable for deep exploration, career crossroads, or early-stage business ideas that need space to mature.

Who AVGS Coaching Works Best For

AVGS-sponsored coaching is rushed and purpose-driven. Its main goal is clear:

  • Get you back into the job market.

  • Or get your business up and running quickly.

It works best if:

  • You already have a certain level of clarity.

  • You’re ready to commit to an intense, short-term program.

  • You can handle the structure and want to move fast.

It may not be the best fit if:

  • You’re still soul-searching or massaging early ideas.

  • You need more time to reflect and grow into your next chapter.

The Bottom Line

AVGS vouchers are a blessing — but also a commitment. They can give you thousands of euros’ worth of support, but the trade-off is intensity and rigidity.

Private coaching, on the other hand, requires financial investment but gives you complete freedom: freedom to go at your own pace, freedom to explore more deeply, and freedom to adapt coaching to your life.

Neither is “better” — it depends on where you are in your journey.

Additional Resources

If you’d like to explore this topic further, I’ve written more in-depth articles to help you understand the ins and outs of AVGS coaching and other ways to finance support:

Your Next Step

If you’re considering coaching and wondering whether to use the AVGS voucher or invest privately, I’d be happy to talk it through with you.

Book a free call with me today and let’s explore which option makes sense for your current situation, your goals, and your resources.

Not yet ready for a call but curious? Send me a message via email or WhatsApp — I’ll gladly share my candid advice.

Until our next breakthrough!

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